Five Ways to Improve Your Website's Ranking
"Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results."
1. Publish relevant content
2. Update your site regularly
3. Use metadata
4. Have a link worthy site
5. Use alt tags
Michigan Tech has put together some of the basics to get started when it comes to improving SEO. While this article will not make you an expert overnight (there are entire companies dedicated to doing NOTHING but SEO), this is a terrific start on your quest to improve your site ranking.
VirtuOps employs these same techniques and dozens more when we build sites for customers. In addition to these great tips, we also use a variety of different tools to assess which keywords are best in order to maximize SEO.