Getting Results with Facebook Ads
'First things first, you need to get to know your audience. Who is your target customer? "
How much money have you spent on Facebook ads? Are you getting the results you want? If not, then Megan O'Neill's article is worth a read. The stone cold truth of the matter is that you are not the only one out there advertising on Facebook. Companies that are much larger than yours are spending tens or even thousands of times what you are spending in order to get the same eyeballs you are trying to get.
This is why you need to be as smart as possible about your advertising spend. You need a plan and it needs to be well thought out. Megan's article is a great first step in understanding what you have to do in order to be successful when advertising on Facebook.
The article covers
- Compiling audience attributes
- Split testing
- Fine tuning ads for individual audiences
- Copy and content suggestions
If you are concerned about making an investment in Facebook advertising, you really need to read this article before you get started.