How Black Hat SEO Techniques will Kill your Small Business Website
"Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. "
You run a small business and you have a website. Getting a good Google ranking is very difficult. It is tempting to try to do things like keyword stuffing, cloaking (using code to fool the bots into thinking you have content that you don't have), paid back linking and duplicating content. The short response to these methods...don't do it.
Good SEO comes from a number of techniques. But the best way to rank high is lots of good content. This is article from Padraig is why we built our digital assistant. If you wrote an article, did a presentation, or hosted a webinar, it should only take you a few seconds to get that content up on your website in a searchable, mobile ready manner. This is what our digital assistant allows you to do.
In addition to our digital assistant, VirtuOps Pilot will allow you to synchronize data from places like Trello, EventBrite, HubSpot, SalesForce and more. This is another way to get rich, interesting content into your website without having to hire a web designer.