The Buyer Persona - That Thing That Comes Before Web Design
The Buyer Persona Institute
"A buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves."
Before VirtuOps ever begins a design project, we spend a lot of time with our customer to answer a very simple question: who is your customer? Not just a general idea either. You absolutely MUST know, in detail, who you are selling to and why they would buy YOUR product or service FROM YOU.
If you want to understand the difference between a quality web designer and someone that wants to sell you some web pages, this is it. A web design company that truly cares about your ideal prospect is the only one that will be able to articulate your solution to them through your web presence.
The Buyer Persona Institute is a leading authority on all things buyer persona. This article is a terrific start to understanding how to create a persona and how to map your persona's needs to your message.